Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications

: Analysis of social media users, their behaviors, and how marketers segment them (e.g., "slicing the social media pie").

The core contribution of Tuten & Solomon’s work is the classification of social media into four functional zones. This framework helps marketers categorize tools and strategies effectively. : Analysis of social media users, their behaviors,

Modern consumers do not just consume content; they create, critique, and curate it. : Analysis of social media users

Social games (Roblox, Fortnite), gaming consoles, and entertainment communities (Spotify, Twitch). and how marketers segment them (e.g.