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6. Social Media and the Creator Economy: TikTok's Coronation

Late 2021 saw the quiet launch of , an anti-Instagram app. Tired of curated influencer perfection, users wanted unfiltered, two-minute-window chaos. It was a minor trend in 2021 that would explode in 2022, but the seeds of "authenticity fatigue" were planted. frolicme240817ashaheartlostintimexxx1 2021

By 2021, streaming was no longer a novelty — it was a battlefield. users wanted unfiltered