The Fragmented Cable and Internet Era (Late 20th to Early 21st Century)
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As ad-blockers rise and DVRs allow viewers to skip commercials, brands have gotten smarter. Product placement is no longer a soda can on a judge's table. Today, it is integrated into the plot. In Stranger Things , Eggo waffles are a character trait. In rap lyrics, luxury brands are narrative devices. Furthermore, "Branded Entertainment"—where a company produces a full-length documentary or short film—is becoming the standard. The Fragmented Cable and Internet Era (Late 20th
It would be naive to write an article about entertainment content without addressing the pathologies. The attention economy has a toxicity problem. luxury brands are narrative devices. Furthermore