(roughly $90,000) from thousands of backers who were eager for a "Netflix for their own DVDs." It was marketed as the "first legal movie swap project" that would liberate physical media from living room shelves. The Downfall
The user's account is credited with "swap points" or a matching number of digital slots.
When you "buy" a digital movie on platforms like Amazon, iTunes, or Google Play, you don't actually own it. You are buying a revocable license. If the platform loses the rights to that movie, it can vanish from your digital library without warning. Physical media swapping guarantees that as long as the disc exists, the movie can be played. 2. "Subscription Fatigue"
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