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The answer is a generation of young women who are tougher, stranger, and more interesting than their urban counterparts. They know that the jungle does not care if you have a pimple on picture day, but it will reward you if you know how to find north using moss on a tree.
The teens leading this movement are almost always locals or long-term expats who have been trained in survival from a young age. They aren't amateurs. They are third-generation jungle dwellers who happen to use a smartphone. The "entertainment" is merely their life, viewed through a lens.