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The push for exclusive content spans across every vertical of modern entertainment. Primary Strategy Key Examples Can’t copy the link right now
For media companies, exclusive content is the ultimate tool for survival and growth in a crowded marketplace.
The ultimate frontier of exclusive popular media is live sports. Tech platforms are rapidly buying up exclusive broadcasting rights to major sports leagues (such as the NFL, MLS, and Premier League). Unlike scripted dramas, sports offer built-in, highly passionate audiences and are entirely immune to the practice of "binge-watching and canceling." Challenges in the Age of Fragmentation
However, this new landscape is not without friction. For the consumer, the dream of "cutting the cord" has evolved into subscription fatigue. To watch a single hit show, one might need four or five different monthly passes. Ironically, exclusivity, meant to build loyalty, is driving audiences back to piracy or to a new form of aggregation.