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Designing multi-channel asset systems where a single macro-concept (such as a research paper, industry keynote, or book chapter) is efficiently broken down into micro-content, including LinkedIn text posts, TikTok videos, and quick Instagram Reels.

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In 2022, a viral clip from her podcast— “Your boss isn’t scrolling your Instagram, but your future collaborator is” —led to a book deal with a major publisher. The book, The Algorithm of You , became a Wall Street Journal bestseller. It wasn't about hacking the feed. It was about hacking your own fear of visibility. The book, The Algorithm of You , became

: She has worked closely with Chrissy, the founder of Select Model Management , who played a significant role in her early career. : She has worked closely with Chrissy, the

As the creator economy shifts away from heavily manicured, static imagery toward dynamic, video-first documentation, creators like Frances Bentley highlight how consistent thematic positioning can build a sizable, dedicated audience in a short period.

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