The most significant disruptor to in the last fifteen years is undoubtedly the streaming video on demand (SVOD) model. Netflix, initially a DVD-by-mail service, realized that the future was digital pipes delivering infinite libraries.
In the past, a teenager in Mumbai listened to Bollywood, a teenager in Lagos listened to Afrobeats, and a teenager in Nebraska listened to Country. Today, thanks to algorithmic feeds, all three are listening to the same sped-up, pitched-down phonk remix on a Reel of a gaming montage. New- XXX VIDEO