Human Values. New York Free Press !exclusive!: Rokeach M. -1973-. The Nature Of

The Architecture of Belief: Mapping Milton Rokeach’s The Nature of Human Values

Examples: Being ambitious, honest, logical, courageous, polite, and self-controlled. The Rokeach Value Survey (RVS) The Architecture of Belief: Mapping Milton Rokeach’s The

Values are stable and resistant to change, though not unchangeable. though not unchangeable. A comfortable life

A comfortable life, an exciting life, a sense of accomplishment, a world at peace, a world of beauty, equality, family security, freedom, happiness, inner harmony, mature love, national security, pleasure, salvation, self-respect, social recognition, true friendship, and wisdom. 2. Instrumental Values (Modes of Conduct) an exciting life