Easyjet Rounded: Book Font 'link'
: Often used in its Medium or Bold weights to create contrast, while "Book" handles the bulk of the reading material.
As a low-cost carrier, EasyJet's primary message is that travel is for everyone. A rigid, high-contrast serif font (like those used by luxury legacy airlines) communicates exclusivity and high prices. EasyJet Rounded Book communicates simplicity, transparency, and affordability without looking cheap. 3. Modernizing the Brand EASYJET ROUNDED BOOK FONT
: Historically, easyJet used Futura (specifically Futura Book and Futura Light) for body copy and web addresses. The introduction of the custom easyJet Rounded family allowed the brand to move away from these off-the-shelf fonts toward a truly exclusive look. : Often used in its Medium or Bold
In the official logo, the 'y' and 'J' are often kerned extremely tightly or feature a subtle ligature. While the Book weight for body text does not include this, the influence is visible in the uppercase/lowercase transitions. The introduction of the custom easyJet Rounded family
Here’s how easyJet uses its typographic system: