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typically refers to the instructor and student companion materials for the widely used textbook, Marketing Research: An Applied Orientation
For educators who have adopted the textbook, the official Pearson website provides downloadable PowerPoint presentations for the 7th edition, along with the Instructor’s Manual, test banks, and other teaching resources. For example, the 6th edition “Marketing Research Powerpoint on the Web” is available with ISBN-13: 9781292308753.