Unlike Western markets where e-commerce is largely clinical (Amazon), Indonesian youth prefer "social" shopping. Live-streaming sales on Shopee or TikTok, where influencers interact in real-time, are the standard. 2. "Skena" and the New Music Identity
The traditional habit of nongkrong (hanging out) has evolved. It’s no longer just sitting at a roadside warung ; it’s about the "Aesthetic Coffee Shop." Unlike Western markets where e-commerce is largely clinical
Should we expand the section on how to target this demographic? Share public link where influencers interact in real-time
Shopping is now a social activity, with live-stream shopping on platforms like Shopee and TikTok Shop serving as daily entertainment. Fashion: "Skena" Subcultures and Thrift Culture Unlike Western markets where e-commerce is largely clinical