Disney is now bundling Disney+, Hulu, and ESPN+. Verizon bundles Netflix and Max with phone plans. The industry realizes that consumers don't want 10 separate bills; they want one bill for a suite of exclusive content. The "super-aggregator" is being reborn.
The strategy is simple: In a crowded market, a service cannot survive on volume alone; it needs "watercooler moments"—shows so popular that people subscribe just to see them. vixen230324xxlaynamariemakingmymarkxxx exclusive