Legally, using an individual's likeness without authorization—especially in a compromising or defamatory manner—constitutes a severe breach of privacy rights.
[Content Creation/Morphing] │ ▼ [Information Technology Act, 2000] │ ┌────┴────────────────────────┐ ▼ ▼ [Section 66E: [Section 67/67A: Violation of Privacy] Publishing Obscene/Explicit Material]
The rise of sophisticated photo-editing software and artificial intelligence has unfortunately led to the proliferation of morphed or manipulated images of celebrities. The industry has increasingly cracked down on these unauthorized edits, implementing digital rights management (DRM) and legal measures to "fix" or remove defamatory content from public search indexes.