PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
The confusion might stem from the rise of "delivery boy" themed web series in India (e.g., The Delivery Boy (2018) on Zee5 or The Last Delivery ). However, none of these involve the Fukrey cast or universe.
Released on , the film has been praised for its natural performances and "catchy" music, particularly the "Baby Shower" song. While critics noted some pacing issues, the film is largely seen as a satisfying watch that successfully balances humor with social commentary. It was later dubbed into Hindi as Mamta Child Factory for digital release. Note on "Moviespapa" Delivery Boy 2024 Fukrey www.moviespapa.africa ...
There is a short online video or TV episode from 2024 listed on IMDb called "Fukrey" Delivery Boy . It is a simple romantic drama about a delivery guy who falls in love. It is completely separate from the big Marathi movie mentioned above. Understanding the Website Link The confusion might stem from the rise of
: The film explores the friction between rigid small-town mentalities and the progressive concept of surrogacy. It highlights how ignorance leads to judgment and how comedy can be used to bridge that gap. The Male Perspective on Motherhood : Unlike many films on the subject (such as Mimi ), Delivery Boy While critics noted some pacing issues, the film
The overlap of an theatrical Marathi movie with a digital romance short under a combined third-party domain search indicates how audiences cluster similar-sounding media when trying to stream niche South Asian content globally.
The best way to enjoy "Delivery Boy" is to wait for its official release on a legal streaming service or plan a trip to a theater. For Fukrey 3 , is the place to go. Make the right choice for your safety and for the health of the film industry. Choose legal streaming platforms.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
