The keyword begins with the identity of the film itself. The 2012 re-release of James Cameron's Titanic was not a simple upscale. It was a monumental restoration project in which the director personally oversaw the conversion, with over 300 artists spending 60 weeks and $18 million to convert each of the film's 279,000 frames to 3D. As Cameron himself stated, his goal was to create a new, cleaner version of the film in all formats, making this more than just a 3D gimmick.
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While commercial 3D televisions were largely phased out of production by 2017, the Titanic 3D Half-SBS encode remains highly sought after for several practical reasons: