The among Gen Z in Indonesia. Details on the most popular local creative brands .
South Korean culture (The Hallyu Wave) continues to hold a massive grip on Indonesian trends. K-Pop and K-Dramas influence everything from skincare routines (the "Glass Skin" obsession) to food choices, like the surge in popularity of Tteokbokki and Korean BBQ. The among Gen Z in Indonesia
If there is one platform that defines Indonesian youth culture in 2025, it is . The APJII 2025 survey, which interviewed 8,700 respondents across 38 provinces, found that TikTok is now the most popular social media platform in Indonesia, used by 35.17 percent of all internet users—a massive jump from just 18.61 percent in the previous year. It has decisively overtaken YouTube (23.76 percent), Facebook (21.58 percent), and Instagram (15.94 percent). It has decisively overtaken YouTube (23