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Walking in at 11:15 PM, the scene was anything but a typical brand activation. There were no step-and-repeat backdrops, no branded cocktails, and no velvet ropes separating “talent” from “guests.” Instead, Cole had personally curated the lighting—a shifting palette of deep indigo and bruised plum—while Martin had reupholstered the entire seating in deadstock cashmere. : Search engine traffic spikes as fans look