Fans of '90s and 2000s Brazilian television remember this as a major cultural moment. Rare Photos: High-quality digital versions of the full

During the peak of his career, Humberto Martins was TV Globo’s ultimate "descamisado" (shirtless heartthrob), frequently starring in hit soap operas written by Carlos Lombardi and Glória Perez. He was heavily featured in skin-baring roles, most notably playing Bernardo Baldochi in the comedy-drama Uga Uga (2000) where his character frequently wore nothing but an indigenous tanga.

In the late 1990s, the adult publishing market in Brazil was booming. While the famous G Magazine catered predominantly to a gay male audience, a new publication called emerged. It aimed to offer high-fashion, sophisticated, and artistic full-frontal photography of mainstream male celebrities.