This phenomenon is explored in-depth by researcher Talia Ramlukun, whose study on teenage girls and social media found that "teenage girls perceive 'sexy' as a visual and performative construct influenced by curated images of celebrity culture, peer approval and platform aesthetics". Young women are caught in a moral double bind: the algorithm and their peers may reward more "sexy" or sensational content with visibility, while societal expectations demand modesty, creating a no-win situation that "chips away at their confidence".