Power Closing Handling Objection By Dr Rizal Naidu Top ((full)) Jun 2026

When a prospect says, "It's too expensive," the "Power Closing" method does not drop the price; it swings the focus back to value. You compare the cost of doing nothing against the investment of buying now.

Practice closing scenarios with peers to build confidence. power closing handling objection by dr rizal naidu top

Dr. Naidu began by emphasizing that objections are a natural part of the sales process. He defined objections as concerns or doubts expressed by potential customers that prevent them from making a purchase. Objections can arise due to various reasons, including lack of understanding, misinformation, or genuine concerns about the product or service. When a prospect says, "It's too expensive," the

“That makes complete sense. Help me help you — on a scale of 1 to 10, how likely are you to recommend this to them? And what’s the one question they will ask that I should answer now?” Objections can arise due to various reasons, including

Dr. Naidu’s philosophy suggests that closing is not a single "event" at the end of a pitch, but a continuous process that begins the moment a salesperson meets a prospect. His work, such as MDRT Through 88 Closing Skills & 69 Objections Handling, emphasizes that mastering a high volume of specific techniques allows a professional to pivot naturally based on the customer’s personality and unique concerns. Key Strategies for Objection Handling

The "Power" in Power Closing comes from the transition. Once an objection is handled, Dr. Naidu emphasizes that you must .

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