These are transactional bridges. They link a user admiring a costume in a TV show to a retail page where they can buy it.

CD Projekt Red famously links gameplay, animated series ( Edgerunners ), and soundtrack albums. They use in-game QR codes and launcher menus to link players to behind-the-scenes media content (dev diaries, comic books), expanding the lore beyond the console.

Link entertainment and media content offers a range of benefits for both creators and audiences. For creators, it provides a new way to engage audiences, build brand loyalty, and generate revenue. By incorporating interactive elements into their content, creators can: