The book's credibility is bolstered by the quality of its endorsements. Stephen Covey, author of The 7 Habits of Highly Effective People , called it "An absolutely brilliant negotiation framework" and the most comprehensive book on the subject. William Ury, co-author of Getting to Yes , praised it, noting that "Few skills in life are as valuable as negotiating—and we can all become better at it". Newsweek also gave a glowing review, stating that the book shows you how to "dramatically upgrade your negotiating skills" and "spot opportunities."
This is your absolute walk-away point. It is the lowest offer you are willing to accept based on your BATNA. Never cross your reservation value. negotiation genius pdf
The authors argue that a "genius" knows when not to negotiate, such as when: The book's credibility is bolstered by the quality
By meticulously analyzing your own BATNA and RV, and by researching the other party's likely BATNA and RV, you can precisely identify the ZOPA and create a target price that is high in aspiration yet grounded in reality. Newsweek also gave a glowing review, stating that
Instead, the book suggests . These are "if-then" agreements that bridge the gap between different beliefs about the future.