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The core premise of the book is simple yet profound:

Use seasonal deadlines or cohort-based start dates to encourage prospects to buy now rather than procrastinating. alex hormozi 100m offers ebook pdf verified

If you want the version—meaning it is virus-free, properly formatted, searchable, and contains the most up-to-date teachings—you have three official options. The core premise of the book is simple

He realized that people do not buy a drill; they buy a hole in the wall. They don’t buy a gym membership; they buy a six-pack. They don’t buy a gym membership; they buy a six-pack

How will you deliver these solutions? Hormozi breaks this into formats like:

Look at your massive list of solutions and delivery vehicles. Remove the ones that are high cost for you to produce but provide low value to the client. Keep the ones that are . Stack these remaining pieces together into one grand package.